How To Make Money With SEO (2021 Complete Guide To SEO)
Hey there! Welcome back to another video by Shinefy. In this complete guide to SEO, we’ll be diving into the world of making money through Search Engine Optimization strategies. Whether you’re an experienced SEO professional or just starting out, this guide has valuable insights and strategies to help you maximize your skills and generate income. We’ll cover everything from the basics of SEO and ranking websites on Google to reaching out to potential clients and offering comprehensive SEO packages. So, let’s get started on this exciting journey to make money with SEO in 2021!
The video covers a wide range of topics, including the importance of staying updated with the latest SEO techniques and trends, using tools like Shine Scraper and Screaming Frog to identify website issues, conducting keyword research, optimizing website pages, and offering SEO audits to clients. Additionally, the guide emphasizes the significance of setting up Google Analytics and Google Search Console for tracking website performance and making data-driven decisions. By the end of this guide, you’ll have a comprehensive understanding of how to leverage SEO to generate revenue and achieve success in the competitive online landscape. Let’s dive in and discover the lucrative world of SEO money-making!
Introduction to SEO and its importance
Welcome to the complete guide on how to make money with SEO in 2021! In this video, we will explore the world of SEO (Search Engine Optimization) and its significance in ranking websites on Google. If you’re an SEO professional looking to maximize your skills and knowledge to generate income, you’ve come to the right place.
SEO plays a crucial role in increasing a website’s visibility, driving organic traffic, and ultimately boosting its online presence. By understanding and implementing the basic elements of SEO effectively, you can position yourself and your clients for success in the digital landscape.
Ranking websites on Google
The primary goal of SEO is to improve a website’s ranking on search engine result pages (SERPs), particularly on Google, as it is the most widely used search engine worldwide. When your website ranks higher on Google, it receives increased visibility and draws more organic traffic.
To achieve a higher ranking, you need to optimize your website by implementing SEO strategies, including optimizing title tags, meta descriptions, heading tags, and word count. These basic elements of SEO significantly impact your website’s visibility and click-through rates on Google.
Basic elements of SEO
Title tags serve as the first impression of your website on search engine pages. They should accurately represent the content of the page and include relevant keywords. Additionally, title tags should be within the optimal length to attract attention and provide valuable information.
Meta descriptions are brief summaries that appear below the title tag in search engine results. They should be concise, engaging, and persuasive to encourage users to click on your website.
Heading tags, such as H1 and H2, organize the content on your web page. They help search engines understand the structure and hierarchy of your content, making it easier for them to crawl and index your website.
Word count is another important factor to consider. While there is no specific word count requirement, aiming for a baseline of 500 words per page helps provide comprehensive and valuable content to both users and search engines.
By optimizing these basic elements of SEO on your website, you can enhance its visibility and increase your chances of ranking higher on Google.
Steps to reach out to potential clients
Understanding your potential clients’ needs is crucial in building strong relationships and providing tailored SEO solutions. Start by identifying your target audience and researching their pain points, goals, and preferences. This knowledge will allow you to create personalized strategies that address their specific needs.
To reach out effectively, consider offering a free website audit as a value-added service. This audit will allow you to identify any issues or areas that require improvement on their website. By addressing these issues, you can demonstrate your expertise and the potential value you can provide.
Using tools to audit websites
To conduct a comprehensive website audit, you can utilize tools like Shine Scraper and Screaming Frog. These tools analyze various aspects of a website, including its structure, metadata, broken links, and more.
Shine Scraper provides valuable insights into domain authority, page authority, social signals, and backlinks. It helps identify areas of improvement, allowing you to optimize your clients’ websites effectively.
On the other hand, Screaming Frog is a powerful SEO spider tool that crawls websites, collects data, and identifies issues like broken links, duplicate content, and missing header tags. It provides an in-depth analysis of the website’s performance, enabling you to make informed decisions and implement necessary changes.
By utilizing these tools, you can conduct thorough website audits and identify areas for improvement to enhance website performance.
Implementing changes to improve website performance
Once you have identified the issues during the website audit, it’s time to implement changes to improve website performance. Two vital areas to focus on are fixing title tags and adding relevant content.
Title tags play a crucial role in search engine rankings and user experience. By fixing title tags, you can ensure they accurately represent the content of each page and include targeted keywords. This optimization will improve your website’s visibility and click-through rates on Google.
Adding high-quality, relevant content is essential for improving website performance. By creating informative and engaging content, you can attract and retain visitors, improve user experience, and increase the likelihood of conversions. Remember to optimize the content with targeted keywords and ensure it aligns with the needs and preferences of your target audience.
Implementing these changes will not only enhance your website’s performance but also contribute to its overall success in terms of visibility, traffic, and conversions.
Researching keywords and targeting valuable ones
Keyword research is a fundamental aspect of SEO as it helps you understand what your target audience is searching for. By identifying valuable keywords, you can optimize your website’s content to rank higher on search engine result pages.
Google Keyword Planner is an excellent tool for keyword research. It provides data on search volume, competition, and potential bid estimates for specific keywords. This information allows you to identify keywords with high search volume and moderate competition, enabling you to target valuable keywords effectively.
Another valuable tool for keyword research is SEMrush. It provides comprehensive data on search volume, keyword difficulty, related keywords, and more. By utilizing SEMrush, you can gain in-depth insights into keyword trends and competition, optimizing your content to target the most valuable keywords for your business or client.
By conducting thorough keyword research and targeting valuable keywords, you can significantly improve your website’s visibility and attract relevant organic traffic.
Using local SEO to target clients
Local SEO focuses on optimizing your website for location-specific searches. If you offer services to clients in specific geographic areas, implementing local SEO strategies is essential for targeting them effectively.
To begin, ensure that your clients’ websites are free of basic issues that may hinder their local SEO efforts. These issues can include incorrect business information, duplicate listings, or inconsistent NAP (Name, Address, Phone Number) data.
By fixing these basic issues, you can enhance your clients’ online visibility within their target locations, increase their chances of ranking higher on local search results, and attract relevant local customers.
Focus on improving website traffic and leads
While achieving high rankings on Google is important, it is crucial to focus on improving website traffic and leads rather than guaranteeing specific rankings. By prioritizing website traffic and lead generation, you can leverage SEO strategies to drive more qualified visitors to your website.
To drive traffic and leads, focus on optimizing your website’s content, improving user experience, and implementing conversion rate optimization techniques. By offering valuable and engaging content, ensuring fast website loading times, and providing clear calls-to-action, you can maximize the chances of converting visitors into leads or customers.
Remember, SEO is a long-term strategy, and it takes time and effort to see significant results. By consistently improving website traffic and leads, you can achieve sustainable growth and success in your SEO venture.
Setting up Google Analytics and Google Search Console
Google Analytics and Google Search Console are essential tools for tracking website performance, gaining valuable insights, and making data-driven decisions for your website or your clients’ websites.
Google Analytics tracks website visitors, their behavior, traffic sources, and more. It provides valuable data on clicks, impressions, conversions, and user demographics, allowing you to understand how users interact with your website and make informed decisions to optimize its performance.
To set up Google Analytics, you need to create an account, add a tracking code to your website’s HTML, and verify ownership of the website. Once set up, you can access comprehensive reports and data to gain insights into your website’s performance.
Google Search Console, on the other hand, focuses on your website’s presence on Google search results. It provides data on keyword rankings, click-through rates, and index coverage. By registering your website on Google Search Console, you can monitor its performance, identify any indexing issues, and optimize its visibility on Google.
When using both Google Analytics and Google Search Console, ensure that you have granted access and ownership to the necessary parties to allow for seamless tracking and analysis.
Offering a comprehensive SEO package to clients
To generate revenue from your SEO skills, consider offering a comprehensive SEO package to clients. This package can include a range of services such as website audits, content optimization, keyword research and targeting, backlink building, and more.
By providing a comprehensive SEO package, you can showcase your expertise and value to clients, addressing their unique needs and goals. The package can be tailored to specific industries or niches, allowing you to specialize and offer targeted solutions.
When pricing your SEO package, consider factors such as the scope of work, deliverables, and your level of expertise. Charging around $997 to $2000 is a common range, but the pricing may vary depending on the specific requirements and complexity of the project.
Offering a comprehensive SEO package not only allows you to generate revenue but also establishes long-term relationships with clients, leading to potential referrals and ongoing business opportunities.
Conclusion
Congratulations! You have completed the comprehensive guide on how to make money with SEO in 2021. We hope this information has provided valuable insights and strategies for using SEO to generate income.
As a next step, consider creating a sequel video to further dive into advanced SEO techniques or additional revenue streams related to SEO. Encourage viewers to leave a like and comment, showing their interest and engagement.
Additionally, invite viewers to join your live classes, scheduled for the next day at 12 p.m Pacific time. These live classes offer an opportunity to interact, learn more, and continue your SEO journey together.
Thank you for joining us on this SEO adventure! We appreciate your time and trust. From all of us here, we wish you a happy and successful money-making and SEO experience.
Welcome back, SEO Pros! It has been a while since I created a complete guide on making money with SEO, so I wanted to share one with you today.
You can find all the resources I mentioned in this guide:
[00:00:00] Introduction
[00:00:44] What is SEO
[00:04:20] Basic Elements of SEO
[00:06:46] Get a client first
[00:09:33] Understand what you’re selling
[00:11:59] Basic Steps to reach out to people
[00:12:38] Shine Scraper
[00:16:05] H1 page
[00:16:19] H2 Page
[00:20:18] Figure out what you want your page to actually rank for
[00:21:33] Have something to sell
[00:22:37] What to specify in their title tag
[00:29:03] Start by offering to fix the basic things
[00:31:12] Go o Shine Scraper
[00:31:19] You can use Screaming Frog
[00:33:22] Fix the targeting
[00:34:04] Go to Google Keyword Planner
[00:41:32] Basic equation to rank number one in Google
[00:41:49] Title tag to represent exactly what the keyword is
[00:46:59] Creating topical relevancy
[00:47:08] Rewrite contents
[00:50:23] Use Shine Generator
[00:55:30] Send an email
[00:58:55] Start by getting one client
[00:59:28] start scraping URLs and figure out how to fix their title tags
[00:59:51] Send an email to the website
[01:01:35] Google analytics
[01:02:25] CMS (Content Management System)
[01:04:20] Log in to their website
[01:07:57] Look up how to change Title tags to your client’s websites
[01:09:02] Put analytics on the website
[01:13:14] How to set up Google analytics
[01:17:26] Set up Google Console
[01:19:20] Register the website to Google Search Console
[01:22:17] Open the report
[01:22:30] Main Four Fields
[01:24:30] Set up the Conversion tracking
[01:28:55] Screaming Frog will tell what is wrong within the website
[01:31:00] Word counts
[01:32:42] Semrush
[01:41:39] Use Deplagerizer
[01:45:13] Sell them on a full SEO package
