In the video “Build Your List Sharing Posts on Social Media” by Shinefy, you’ll learn how to automate your social media posting and collect emails at the same time. The instructor introduces the tool Snipley, which allows you to create posts with opt-ins. By finding interesting articles from your specific industry and adding a call to action, you can share these posts on social media with your opt-in seamlessly included. This way, you can save valuable time and still grow your email list effectively.

In the next video, the instructor will dive into automating the process and explain how to queue up your social media posts for easy and efficient sharing. This course aims to help you automate your email list as well, ensuring that you can send out automated emails to your subscribers. By sharing news articles and incorporating opt-ins, you can start collecting emails effortlessly. Stay tuned for more insights on automating the process and further growing your list!

Setting up Sniply

Introduction to Sniply

Sniply is a powerful tool that allows you to create posts with customized call-to-actions (CTAs) on any webpage you share. With Sniply, you can turn every link you share into an opportunity to capture leads and grow your email list. Setting up Sniply is quick and easy, making it an excellent addition to your social media marketing strategy.

Creating posts with Sniply

To start creating posts with Sniply, simply go to the Sniply website and sign up for an account. Once you have created your account, you can begin creating your first post. Sniply provides a simple interface where you can input the URL of the webpage you want to share, add your custom CTA, and choose your preferred display options. Sniply also allows you to customize the design and branding of your CTA, giving you full control over the appearance of your posts.

Adding a call to action

The key feature of Sniply is the ability to add a call to action to the pages you share. This allows you to drive traffic back to your own website, promote your products or services, or encourage users to sign up for your email newsletter. When creating your CTA, it’s important to make it compelling and relevant to your target audience. Consider offering exclusive discounts, free resources, or valuable content to entice users to click on your CTA.

Getting the newsletter link from ConvertKit

To integrate your Sniply posts with your email marketing platform, you will need to obtain the newsletter link from ConvertKit. ConvertKit is a popular email marketing solution that allows you to manage your email list and automate your email campaigns. To get the newsletter link, log in to your ConvertKit account and navigate to the “Grow” section. From there, select “Landing Pages” and create a new landing page specifically for newsletter signups. Once you have published the landing page, you will be provided with a unique link that you can use in your Sniply posts.

Generating a Sniply link

After setting up your Sniply account, creating your posts, and obtaining your newsletter link from ConvertKit, it’s time to generate your Sniply link. When you click on the “Generate Snip” button in Sniply, you will be provided with a shortened link that combines the original webpage URL with your custom CTA. This Sniply link is what you will share on your social media platforms to drive traffic and collect leads.

Automating Social Media Posts

The importance of automating social media posts

Automating your social media posts offers several benefits, including saving time and ensuring consistent content distribution. By using tools like Buffer or Hootsuite, you can schedule your posts in advance, allowing you to focus on other important tasks. Automation also helps maintain a steady stream of content without overwhelming your audience or neglecting your social media presence.

Queuing up social media posts

To effectively automate your social media posts, you need to create a content schedule and plan ahead. Start by identifying the best times to reach your target audience on each social media platform. Research shows that certain days and times yield higher engagement rates, so aim to schedule your posts accordingly. Once you have determined your posting schedule, use social media management tools to queue up your posts and set specific dates and times for them to be published.

Automating the posting process

With the help of social media management tools like Buffer or Hootsuite, you can automate the posting process by scheduling your social media posts in advance. These tools allow you to create a content calendar and pre-schedule your posts, ensuring that they are consistently published at the optimal times. Automation not only saves you time but also helps maintain a consistent presence on social media, which is crucial for building and engaging with your audience.

Collecting Emails through Social Media Posts

Using Sniply to collect emails

Sniply offers a unique opportunity to collect emails through the social media posts you share. By adding a customized call-to-action to the pages you share, you can encourage users to sign up for your email list directly from the content they are consuming. Sniply integrates seamlessly with popular email marketing platforms like ConvertKit, allowing you to automatically capture leads and grow your subscriber base.

Adding opt-ins to shared articles

One effective way to collect emails through social media posts is by sharing relevant articles and adding opt-ins. When you find an interesting article that resonates with your target audience, use Sniply to add a call-to-action that prompts users to subscribe to your newsletter or receive exclusive content. By offering valuable resources or incentives, you can increase the likelihood of users providing their email address.

Sharing articles with opt-ins

Once you have added the opt-in to the shared article through Sniply, it’s time to distribute it on your social media platforms. Craft a compelling caption that introduces the article, highlights the value it provides, and encourages users to click on the Sniply link. By sharing articles with opt-ins, you not only provide valuable content to your audience but also capture leads in the process.

Automating email list signups

To streamline the email list signup process, consider automating it using tools like ConvertKit or Mailchimp. These email marketing platforms allow you to set up automated email sequences, welcome emails, and lead magnets. By connecting Sniply with your email marketing platform, you can automatically add new subscribers to your email list and nurture them with pre-designed email sequences.

Benefits of Building Your List

Why building an email list is important

Building an email list is essential for any business or individual looking to establish a strong online presence. An email list gives you the opportunity to directly communicate with your audience, build relationships, and promote your products or services. Unlike social media platforms, your email list is an asset that you have complete control over.

Increasing audience engagement

Having an email list allows you to engage with your audience on a personal level. Through email newsletters, you can provide valuable content, share updates, and exclusive offers. By nurturing your email subscribers, you can foster a loyal community that actively engages with your brand and supports your initiatives.

Generating leads and sales

An email list provides a direct channel for generating leads and driving sales. By consistently delivering high-quality content and strategically promoting your products or services, you can leverage your email list to convert subscribers into paying customers. With well-crafted emails and compelling calls-to-action, you can guide your subscribers through the buyer’s journey and maximize your sales potential.

Building customer loyalty

Building an email list allows you to build long-term customer loyalty. By consistently delivering value and catering to the needs of your subscribers, you can establish yourself as a trusted authority in your industry. When your audience trusts and respects your brand, they are more likely to convert into repeat customers and refer your products or services to others.

Choosing Relevant Articles to Share

Identifying your target audience

To effectively choose relevant articles to share on social media, it’s crucial to have a clear understanding of your target audience. Consider their demographics, interests, and pain points. By knowing your audience, you can curate content that resonates with them and provides value.

Finding articles related to your industry

Look for articles that are relevant to your industry and align with your brand’s values and core topics. Subscribe to industry newsletters, follow industry influencers, and use content curation platforms like Feedly or Flipboard to discover quality articles. When choosing articles to share, consider their comprehensiveness, accuracy, and relevance to your audience.

Curating high-quality content

When curating content, prioritize quality over quantity. Share articles that provide unique insights, present actionable tips, or offer thought-provoking perspectives. Avoid sharing clickbait or low-quality content that may damage your brand’s reputation. By curating high-quality content, you position yourself as a valuable resource for your audience.

Analyzing engagement metrics

To determine if the articles you share are resonating with your audience, analyze engagement metrics like clicks, shares, and comments. Track the performance of each shared article and identify patterns or trends. This data will help you refine your content curation strategy, ensuring that you consistently provide value to your audience.

Crafting Compelling Call-to-Actions

Understanding the purpose of a call-to-action

A call-to-action (CTA) is a compelling message that prompts users to take a specific action, such as signing up for a newsletter, downloading a resource, or making a purchase. The purpose of a CTA is to guide users through the desired conversion process and encourage them to take the next step.

Creating attention-grabbing CTAs

For a CTA to be effective, it needs to grab the attention of your audience. Use attention-grabbing headlines, vibrant colors, and compelling visuals to make your CTA stand out. Consider using action verbs that evoke excitement or urgency, such as “Get Instant Access,” “Grab Your Free Resource,” or “Limited-Time Offer.”

Using persuasive language

To increase the effectiveness of your CTAs, use persuasive language that resonates with your audience. Highlight the benefits or solutions your CTA offers, addressing the pain points or desires of your audience. Instill a sense of urgency or exclusivity to encourage immediate action.

Offering incentives for signups

To incentivize signups, consider offering exclusive incentives or rewards to those who take action. This could include free resources, discounts, or access to premium content. By providing value upfront, you increase the likelihood of users providing their email addresses and becoming loyal subscribers.

Selecting the Right Social Media Platforms

Considering your target audience demographics

When selecting the right social media platforms for list building, consider the demographics and preferences of your target audience. Different platforms cater to different age groups, interests, and industries. Research the user demographics of each platform and choose the ones that align with your target audience.

Determining the most effective platforms

Evaluate the effectiveness of each social media platform in terms of engagement and lead generation. Analyze the performance of your previous posts, track metrics like clicks and conversions, and identify which platforms yield the best results. Focus your efforts on the platforms that provide the highest return on investment.

Optimizing content for each platform

Each social media platform has its own unique formatting and content requirements. To maximize your list-building efforts, optimize your content for each platform. Tailor your visuals, captions, and CTAs to fit the platform’s style and audience preferences. By optimizing your content, you increase the chances of engaging your target audience and capturing their attention.

Analyzing social media metrics

Regularly analyze social media metrics to measure the effectiveness of your list-building efforts. Track metrics like reach, engagement, click-through rates, and conversion rates. This data will help you identify which platforms and strategies are performing well and which ones need improvement. Continuously monitor and adjust your list-building approach to ensure long-term success.

Building an Email List on Facebook

Using Facebook’s lead generation tools

Facebook offers powerful lead generation tools that allow you to collect emails directly on the platform. Utilize features like Lead Ads, which enable users to sign up for your newsletter or download a resource without leaving Facebook. By using Facebook’s lead generation tools, you streamline the signup process and increase the chances of capturing leads.

Creating engaging Facebook posts

To build your email list on Facebook, create engaging posts that encourage user participation. Pose thought-provoking questions, share valuable insights, or spark discussions around industry topics. By generating buzz and engaging your audience, you increase the chances of capturing their attention and prompting them to sign up for your email list.

Running targeted Facebook ads

Leverage the power of targeted Facebook ads to reach a wider audience and build your email list. Utilize Facebook’s demographic targeting options to narrow down your audience based on criteria like age, location, and interests. Craft compelling ad copy and imagery to entice users to click on your ad and sign up for your email list.

Utilizing Facebook groups

Join relevant Facebook groups in your industry and actively participate in discussions. Provide valuable insights, answer questions, and establish yourself as an authority in your field. By building relationships within the group, you can leverage it as a platform to promote your email list and capture leads from an already engaged audience.

Maximizing List Building on Twitter

Optimizing your Twitter profile

Optimize your Twitter profile to maximize list-building potential. Include a compelling bio that highlights the value you provide to your audience, as well as a link to your newsletter signup page or a landing page. Regularly engage with your followers, reply to comments, and retweet valuable content to increase your visibility and credibility.

Using hashtags effectively

Hashtags are a powerful tool for increasing the reach and visibility of your tweets. Research relevant hashtags in your industry and incorporate them into your tweets. This will help your content reach a wider audience and attract users who are interested in your niche. Use hashtags strategically to target users who are more likely to be interested in signing up for your email list.

Engaging with industry influencers

Building relationships with industry influencers on Twitter can significantly boost your list-building efforts. Engage with influencers by retweeting their content, mentioning them in your tweets, and commenting on their posts. By establishing a relationship with influencers, you increase the chances of them promoting your email list to their followers.

Running Twitter contests and giveaways

Running contests and giveaways on Twitter is a great way to incentivize users to sign up for your email list. Offer exclusive prizes, discounts, or free resources to those who enter the contest or giveaway by subscribing to your email list. Promote the contest or giveaway through targeted tweets and track the performance to measure its effectiveness.

Conclusion

In conclusion, building your email list through social media posts offers a valuable opportunity to engage with your audience, generate leads, and drive sales. By implementing Sniply, automating your social media posts, and strategically sharing relevant articles, you can leverage the power of social media to grow your email list. Remember to craft compelling CTAs, select the right social media platforms for your target audience, and consistently analyze the performance of your list-building efforts. With continuous efforts and monitoring, you can achieve long-term success in building your email list through social media.